As online grocery shopping continues to grow and become a habit for many people across North America, CPG brands are finding new and innovative ways to capture consumers' attention while they’re building a basket.
In this breakout session, Instacart’s Sr. Director, Emerging Sales Kyle McWhirter will outline how CPG partners inspire new consumer behaviors through innovative ad formats and experiences. Kyle will be joined by Libby Pigg, CMO, That’s it as they highlight their partnership and how they created a frictionless consumer experience together
We’ll reveal:
- Compelling storytelling formats that educate consumers and create inspirational moments of discovery as they build their basket
- Why coupons are more than just incentive to purchase – they’re a basket-building tool that can pull in complementary products from across aisles
- How marketers can leverage “tentpole” sales events (i.e. Mother’s Day, Independence Day) to tell stories that are highly curated, thematically engaging, and have seasonally relevant products at their center
- Strong consumer shopping insights on product interest, what they bought, and what they might want to discover next – with optimization getting YOU even closer to reaching the right consumer at the right time
